If you’re a business owner, chances are you have a Facebook page for your business. Having a Facebook business page is a great way to connect with clients and customers because it allows you to share updates, exclusive offers, and general information about your business to fans. However, you may have noticed over the past year or so that your posts are getting seen by fewer and fewer people. This is because Facebook has decreased organic reach of businesses’ posts. Organic reach simply means the reach that your posts get “naturally” without the assistance of ads.

Facebook Advertising

While this is frustrating for many business owners, Facebook claims that by decreasing organic reach, they are encouraging business pages to share better content. This, in turn, creates a better newsfeed experience for its users. Whatever the reasoning behind Facebook’s actions, the fact of the matter is that business should highly consider turning to Facebook ads to expand their reach. Here are some reasons why:

  1. Ads money = higher reach: This seems like a no brainer, but it’s really important to understand this Facebook principle. If you place a designated advertisement budget to a specific promoted post, you are increasing that post’s visibility not only to your current fans, but also to people who have never seen your page before. This can result in new page likes (even if you’re not running a “page likes” ad) and possibly new customers. As well, people who already like your page do not see all of your posts, so by using ads money, you are insuring that the people who like your page see as many of your posts as possible.
  2. Highly-defined targeting: You can reach people who might be interested in your page based on several targeting factors that Facebook offers for ads users. Some of these include age, gender, interests, income, location, family size, and more. Targeting the right kind of people on Facebook can mean more business for your company and direct traffic from the demographic you want to reach.
  3. More website traffic: If you’re far more concerned with getting people to visit your website than you are with getting more Facebook engagement, ads can help with this too. You can choose to only promote posts that link back to your website, or you can run a website clicks ad with the sole purpose of getting people to leave Facebook and visit your site. This specific type of ad features a call to action button to make it easier for people to get to your website.

    Facebook Ads

This was just a brief overview of the importance of Facebook ads and how they can help your business. If you’re interested in learning more about paid social media advertising, be sure to visit our blog often. If you’re ready to take the dive into Facebook ads but need help with strategy or implementation, we’re here to help! Mahouse Matters offers organic and paid social media management and we’d love to help your brand make a splash online!