Have you ever wondered what social media sites your business should be on? Have you created a profile on every site under the sun to make sure your customers can find you everywhere? Or have you gone in the completely opposite direction by avoiding social media altogether because it’s too overwhelming? If you’ve found yourself in any of these situations, it’s time to learn more about social media and where it makes the most sense for your business to have a presence. Keep reading for tips on how to get into the social media game:

  1. Take a look at the demographics of your shoppers. Certain social media sites lend themselves better to particular groups of people. If the demographics of a site match the demographics of your customers, start there. For example, Pinterest is known for being a site with more female users, especially those in the life stages of getting married, being pregnant, or already having kids. If your customers align with these lifestyles, Pinterest might be a site worth checking out. 
  2. Find out where your competitors are. We’re not saying that just because your competitor is on Twitter that you have to be there too. However, it’s a good idea to scope out what your competitor is doing and where they are getting interaction. If you see that they are getting a lot of feedback on Facebook, you might consider being on Facebook too because it could be a great avenue for communicating with prospects. 
  3. Start small and work your way up. If you do decide that you need to be on quite a few social sites, take baby steps by building up one or two sites first. Creating a profile takes time. In addition to having steady content to post, you also need to consider the time it will take to populate your profiles with pertinent information about your company as well as customizing profiles with graphics. It’s better to have one or two really robust profiles as opposed to five or six mediocre ones. Don’t spread yourself too thin! 
  4. Think outside the box. While there are some sites that we think every business should be on, there are also others that work better for reaching niche audiences. Think about how people learn about your products or services. Are they likely to learn about you in an online forum? Is your target demographic more interested in watching a video than reading an article? Are there sites that skew towards a particular age group? For example, when used correctly, Tumblr can be a valuable asset to your business, but it will be more valuable if your business is going after younger shoppers. Just remember, no two social media strategies are the same. Plans and tactics will vary from business to business. 
  5. Consider the features of each social channel. Do you rely heavily on visuals? Do your prospects need to see large photos of what you’re selling? Or, do you need a channel for posting long-form articles? Think about the way information is presented on each social channel and how that relates to the content you are trying to share. If you need a channel with ad space, think about how the ads appear to users. Making sure you can take advantage of the best features to highlight your business on social media is just like finding the right storefront in the right neighborhood. You want people to be able to find you in a place that makes sense for them to visit you.

We hope these tips will help you get started on a social media strategy for your business. If you get started but realize you need help later on, Madhouse Matters is here for you! If this post left you reeling at the thought of even creating a single social profile, we can help you too!

We offer social media management and strategy services for business of all sizes facing various social media challenges. If you’re interested in learning more, visit our contact page, fill out the form, and we’ll set up a time to grab a cup of tea and talk about social media!
Image Source: Pixabay