When it comes to marketing your business, you want to stay ahead of the game and stay in front of the many strategies that will help your products or service stand out from competitors. Although it’s nothing new, using video for online marketing continues to be a popular strategy. And as technology advances, so do the ways we use video for marketing purposes.

Gone are the days of a TV advert styled video on YouTube for your business, describing what your business does. The time of 360 degree videos and live feed video streams is here, and now it’s time to use these mediums to your advantage.

According to research by Cisco® Visual Networking Index (Cisco VNI), video this year will account for almost 70% of consumer traffic online. That’s a huge market that you need to tap into if you haven’t done so already.

Considering 65% of all people are visual learners (Mind Tools, 1998), marketing your business with the help of video is a better than average technique to build your brand awareness and enhance your consumer trust and reputation in your particular field. Short video tutorials or tips using short, fun-to-watch eye-catching videos to ‘gain and retain’ attention are the best way to engage your customers to tell them about your products.

These customer-focused product videos can include showing people how to use the items before they buy them or to give them company messages. You can now share events and product launches with your customers in real time, and although we are still trying to figure out how we can turn live video feeds into money, they are still a fantastic way to engage with your customers.

It doesn’t matter what you’re selling, or what services you provide, when you create videos you are tapping into a completely new demographic around the world.

Where to Go with Video Marketing

Once you have your video or idea for a live feed, where should you take it? There are a number of mediums used today, however if you want the most reach, stick to the popular ones:

Facebook Live: This is great if you want to show people something in real time. Simply log into Facebook on mobile, switch to Facebook Live and film whatever you are wanting to show your customers. Just remember, in some cases you’ll need permission to do so.

Twitter: The video feature on Twitter has taken things to a new level and you can not only post video Tweets, but you can respond to other people’s Tweets with a video reply. You might only have 10-20 seconds of video, but in a visual world, you’re likely to get more response than a written message.

Snapchat: This is a great way to reach a younger audience, with 41% of 18 to 34 year olds using Snapchat. Research has also found they view 7 billion videos on the app – every day!

Instagram Stories: Probably the most recent video platform to the mix, Instagram Stories allows you to post short videos to get attention from users. 53% of 18-34 year olds use Instagram, which has 600 million users in total.

YouTube: It might have been around longer than those mentioned above, but that doesn’t mean it is out of date. In fact, YouTube is bigger than ever and businesses are realizing the potential now, more than ever. It is the second largest search engine in the world, and the third most visited website (after Facebook and Google). So you’re going to have instant access to millions of potential customers, just by signing up. YouTube has 300 hours of content published every single minute, with 4.9 billion videos viewed every single day. If you’re not on there, you’re missing out.

Drones and 360 Degree Video: These two technologies in the video field have only popped up in the last year or two, and have completely changed the way we view things. By hiring a drone film team to film either normal video footage or 360 degree footage from above, you are probably going to be a few steps ahead of your competition.

Obviously the type of footage you use is not going to be suitable for every product or every business, however, if you want engaging content for your customers you just need to be a little creative with what you are filming. Stay within your market, and think about what you want to achieve, and discuss this with your film team, to see if you can come up with a brilliant concept that will help you to make sales.