In a day and age where internet access is so easy to come by in the United States, it makes sense that companies are more and more concerned with their online presence. In just a few seconds, someone can find a website, stream a video, or check-in on Facebook all from their mobile phone. Surprisingly though, there are still some companies that don’t see the need to have a strong standing online, which includes a website and social media profiles. While they might have seemingly good reasons for refraining from building an internet presence, the fact of the matter is there are better reasons for diving in online. Let’s take a look at some common reasons for holding back and why companies should move past those reasons:

I make all my business through phone calls so there’s no reason to focus on website content or SEO.
Why you should move past this: When was the last time you looked up a phone number in the Yellow Pages? The answer is you probably can’t even remember. If this is the case, chances are you find phone numbers through websites. Maybe you don’t need a ton of information on your site (though it’s a good idea to have some for boosting SEO), but you do need the essentials so potential customers can find and contact you, even if they contact you via phone.

I don’t really “get” social media or see the need for it.
Why you should move past this: Sure, there are plenty of people who would agree with this sentiment. However, there are way more people that don’t. Social media has changed the way consumers shop and make purchases. People like to see what their favorite companies are up to, what sales their offering, and more. Also, they are interested in what their peers think about various products. Social media has bridged a gap that used to exist between companies and consumers. While you don’t need to be on every single social platform, it’s a great idea to be on the ones that are relevant to your industry and your customers. There are tons of resources online to help you get started, as well as companies like Madhouse Matters that can guide you in your social media strategy and even offer management services if you’re too busy to handle it on your own.

There are other sites that share my business information so I’m covered.
Why you should move past this: Yes, your business might be on yelp and yes, it might have tons of information and great reviews, but sometimes that just isn’t enough. Consumers want to see what you have to say about your business and how you represent yourself. They want to make sure that Yelp (or any other online listing) is accurate. The last thing you want is to miss out on a potential customer because they came to your establishment at the wrong time of day because Yelp said you were open even though you weren’t.

We hope this post has helped you to see why having an established website and social media presence is essential for your business or brand. At the end of the day, we all want to exceed in our business measures, so it makes sense to devote time to being found online. If you’re interested in creating a website, revamping a website, or growing a social media presence, we invite you to contact Madhouse Matters for a consultation. We’d love to help your business grow online!